I’d like to tell you about the magic selling power of words. I’ve put together 5 practical marketing strategies for you in this post. Before I get to the details, I’d like you to take a look at this…

“The last email that James wrote for me resulted in $247,000
worth of new opportunities into my sales pipeline… Wow!
Greg Eicke, Owner IP Gen

I first stumbled across the power of words in marketing back in 1997. I knew that marketing wording needed to “sound good”.  But I had no idea that there are proven word structures that can bring enquiries and sales as if by magic.

17 years have passed since I began to study these secrets of influential writing. These secrets are the basis of successful direct response marketing.  The name says it all – direct response – marketing that gets prospects to contact you directly. Now that’s what we want from our marketing dollar!

In this post I’m going to share with you…

5 Places Where Great Writing Can Explode Your Sales Results!
Plus 1 More Bonus Tip At The End of This Email

Firstly, in your “email-outs”. So often these are boring and ‘sender-centric’. The number one thing that you can do to improve your results is to give your prospects useful information on how they can solve their problems. Be useful to your prospects… be an authority.  Couple this with a compelling call to action and your response rates will improve.

Secondly, in your bio.  Everybody business owner needs a great bio. This is one of the best and simplest ways to enhance your credibility. It’s best to have a long version for sales proposals and your “About Us” page. A short version is great for your online profiles and your intro at networking events and speaking engagements. A bio is not about blowing the sunshine in your own direction. It should build your credibility in solving the key problems that your target audience experiences.  For example – “James has 17 years experience in writing sales copy” is not very compelling and it’s a bit “blowy”. Whereas “James has been helping business owners to generate quality prospects and convert A-Grade customers for the last 17 years” sounds better . It zero’s in on the problems and frustrations of the prospect… it’s more prospect focused, not totally self focused.

Thirdly, in your sales proposals. Don’t let all of your hard sales work go to waste by giving out quotes. A quote tells the customer to focus on price… and you don’t want that.  There is an art to writing a winning sales proposal, it took me many years to learn it. But I found that once I had the winning formula, it is very easy to produce tailored high converting sales proposals quickly.

Fourthly, in an eBook or Special Report. These are great ways of building your credibility as the trusted authority for solving prospects problems. These marketing materials have become very important in recent years. The prospect is pushing the sales person out of the front end of the sales process. They prefer to do their own research before they engage with a sales person. The twist is that you have the information they are after. You just have to package it in new ways to attract the prospect (this is the concept of a lead magnet). Here’s what my mate Greg Eicke says about this subject…

“James has helped me to position my credibility and expertise in a very authentic
way through eBooks and Special Reports.  Thanks to James I now have 9 of these on
a range of topics that my target audience is very interested in.  These are absolute
gold during the client acquisition phase as they provide a level of authority and
credibility that no glossy brochure will ever achieve.”

Fifth, in letters. Do not under estimate the power of a letter in the mail (even if Australia Post seems a bit hit and miss these days). A heart felt thank you letter can be worth thousands in customer loyalty. Additionally, sales letters and letters of introduction can be a very profitable lead generator.

By now you’ll be brimming with new marketing ideas. So grab your pen and start scribbling your ideas.  At this stage don’t worry if the words aren’t perfect – I can help you with that.

“James McNamara has a rare and unique ability to communicate complex
ideas  with ease.  I’ve seen evidence of the sales letters, email campaigns and
eBooks he’s prepared for his clients – they are all clear, to the point and effective. 
James helped me re-write my website and it reads sooo much better now. James
also wrote my bio… when I read it I was so impressed I wanted to hire myself! ”
Wil Alvarez, Internet Marketing Strategists and Owner of Konnect20.

Here’s A Helping Hand To make Your
Marketing Ideas Sell Off The Page!

• If you need more enquiries, then a 5 part email series to your database will yield results. Equally a striking sales letter posted to prospects and followed up with a phone call will get you through some new doors. I can help you with both the letter and the phone call.
• If you’re well connected on social media, a quick post to direct people to a useful and influential blog article on your site can bring new enquiries too. I can help you with compelling copy for both.
• If you need to build your presence and reputation, then a great bio and a Special Report will bring interested prospects to your door.
• If you have a speaking engagement coming up and you want to generate leads or sales from stage… put the jug on and I’ll take you through my process for a powerful 30 minute talk that gets results.
• Finally, if your sales meetings aren’t converting… don’t let your marketing efforts go to waste. I’ll guide you through my IDEA’s Selling Process so you can sell with both confidence and authenticity… I don’t teach pushy sales strategies

Call me on 0408 762 584 to get the ball rolling with a superb marketing campaign for your business.

“My weekly net income increased by 100% in 120 days thanks to
James McNamara and Impact Factory, and I did it without
spending any more money on advertising. What’s more he
knew nothing about my industry prior to working with me!”
D. Cooke, Digitech (QLD).

Oh, I almost forgot about the Bonus Tip…

This is perhaps the most important idea in this entire email. Use headlines in all of your marketing. It’s been proven that 70% of the success of any marketing piece comes down to the headline. There are proven word structures for writing powerful and influential headlines.  As a bonus, all of my consulting clients get a copy of my Special Report titled…

“42 Killer Headline Formula’s To Boost Your
Marketing Results With No Additional Cost!”

When you work with me, you’ll learn how to give all of your marketing materials a sales boosting make over with powerful headlines. This is a mega no-cost strategy to bring you new results.

Call me on 0408 762 584 to discover practical direct response marketing strategies to build your sales quickly!

Kind Regards

James McNamara
Founder of The Impact Factory
Creator of Rapid B2B Cashflow

1300 790 150 | 0408 762 584

http://www.rapidb2bcashflow.com
http://www.salestrainingbrisbane.net.au
http://www.leadershiptrainingbrisbane.com.au

A compelling purpose takes the focus of ‘individual rightness’ and onto common contribution. At this point it is important to consider another fundamental human need – the need to be understood and accepted.  A person’s use of quality active listening fulfils this need in others.  Once the other person believes that you understand their situation and that you accept them, they will be much more likely to listen to you.  Conversely if you take the ‘competitive’ (i.e. I am right!) approach, you are more likely to experience resistance – which if maintained over time can even develop into resentment and disengagement.

Click the player below for a snippet of an audio from one of my presentations on this topic… You can download a FREE copy of my leadership ebook titled “7 Steps to Becoming an Engaging Leader” by completing the form in the sidebar…